Growth hacking refers to an innovative approach for businesses to drive rapid growth without spending millions of dollars. If you run a small- to medium-sized business, you need to pay attention to these 5 tips to help your business grow and thrive in this post-pandemic era:
1. Be willing to experiment
You need to be brave and creative in order to find the fastest way to grow your business. Experiment with different email or marketing campaigns, try different price points or models, or offer different incentives to your customers. The main objective of these experiments is to collect viable, measurable data to further understand what drives your customers to buy your products and services.
2. Use FOMO
Nothing triggers the buying impulse more than FOMO (Fear of Missing Out). You can create FOMO by giving your potential customers a sneak peek into an attractive and high-value offer for your products and services but require their contact information to get it. Strategic pop-ups that offer free stuff or discount coupons when they consider leaving your site would work too.
3. Lead-generating content
Producing the highest converting content possible is a very effective growth hacking strategy. You can achieve this by incorporating visuals into your content. Interactive content such as surveys, reviews and quizzes also keep your audience engaged longer to make it easier to collect customer data that could lead to a higher rate of conversion.
4. Strategic partnerships
The most common proven growth hacking strategy is building partnerships to expose your brand to new audiences. You can choose to work with non-competitors with similar customer bases. For example, a coin laundry can partner with a popular restaurant chain by having an in-house cafe to attract more urbanites. You can also raise your brand awareness by working with influencers.
5. Get social
Social media is the best way for you to execute the first four strategies above. It is your go-to online platform to interact with your customers, get feedback and share your content. You can also drum up more excitement for your brand through social media with contests that require followers to tag friends or share your page, and participating in viral trends and hashtags.
You can only grow your business if you are willing to step out of your comfort zone. If you plan to expand your laundry business, PLE Laundry Equipment Sdn. Bhd. can assist you. Contact us at 016-262 2965 or 03-5633 6405 for an appointment today.
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