3 Tips for Effective E-mail Marketing Post-Covid-19

Contactless practices have become the new norm in life including how businesses deal with customers. Hence, going digital has emerged as the best way to reach out to your customers. E-mail marketing is one approach to stay connected to your customers safely. These 3 tips will help you create result-yielding e-mail marketing campaigns in 2021:

1. Personlisation

Many customers avoid visiting physical stores during pandemic season. Hence, e-mails become your most essential tool to connect with your customers for 1-to-1 marketing. Personalisation of e-mail must go beyond ‘Hi [customer name]’. You need to truly understand each customer’s needs to curate personalised e-mails from their product preferences, spending pattern to emerging needs due to the pandemic. This information can be obtained from demographics and insights from social media platforms.

2. Type of content

E-mail marketing that focuses on hard-selling or generic product information no longer works. You need to execute more care in writing your marketing e-mails. The aim is to always put your customers’ needs first by providing helpful information that will benefit their daily lives. For example, coin laundry businesses can focus on curating laundry tips for disinfecting clothing and good laundry practices for maintaining hygiene in this pandemic season. When customers feel your caring spirit, they will reward you with their loyalty.

3. Plain text e-mail 

Sending e-mails in plain-text format has its appeal as the recipient often feels like they are getting an e-mail from a friend rather than a corporation. Using a casual, conversational tone in the e-mails also makes it even more personal to encourage engagement and better conversion. Plain-text e-mails also take less time and cost to produce, ideal for small businesses that are cost-conscious.