3 Powerful Marketing Drivers for SMEs

Unprecedented conditions in the last two years led to high business failure rates. But the truth is many small businesses fail within the first five years. One of the major reasons for failure is ineffective marketing. These 3 fundamental marketing tips will help your business thrive in the new normal:

1. The right message

Consumer behaviours are always changing with new lifestyles or trends. Your message should reflect these changes to stay relevant to potential buyers. For example, coin laundry owners can highlight the hygienic elements of their operations in this post-pandemic era to offer peace-of-mind for their customers. Apply the final message throughout all your social-media platforms, website and email marketing. Review your brand message annually to ensure that you’re keeping up with the changing world.

2. The right offer

If your competitor is outselling you, the reason could be they have a better offer. A quality product or service is great. But your sales will not come in without the right offer to attract the audience. You need to understand what your customers truly want to create the right offer. This can be done by providing the right information about your product or service. Then, add on the sweet deals such as a discount or free gift.

3. Customer retention

A comprehensive onboarding system promotes high customer retention. Your system should include ways to collect as much data from the customer as possible. The data enables you to send personalised emails, special deals or even happy birthday vouchers. A personal touch helps build a lasting relationship with your customers. In return, they are more likely to recommend your product or service to their friends and family. This will surely contribute to your bottom line.