10 Elements of Successful Social Media Marketing (Part 2)

In part 1 of this 2-part article, we examine what it takes to produce amazing content to create the impact you want in marketing your business on social media. This article will look into the remaining 5 fundamentals to achieve the best results for your social media marketing:

6. Influencers

Online influencers are your best friends when it comes to maximising the reach of your marketing efforts. Build relationships with influencers who have access to quality audiences that are likely to be interested in your products and services. They might share your content with their followers and this may open up more business opportunities for you.

7. Add Value

Social media content that covers everything under the sun usually comes across as being too general and is unlikely to capture your audience. Focus on the area of your expertise to build your business credibility. For example, coin laundry business owners can provide laundry tips to showcase your strength.

8. Acknowledgement 

If you don’t like being ignored, then don’t ignore your audience online. It is important to acknowledge every person who reaches out to you via your social media. A simple hello might lead to greater connections and business opportunities.

9. Accessibility 

Building your online community requires your constant attention. If you publish your content but don’t interact with your audience for weeks, they will switch channels. Start conversations, participate in discussions and be present for your audience.

10. Reciprocate

If you want others to share your content, do the same for them. The time you spend talking and sharing content from other social media influencers will help them notice you, and most of them would return your favour to open more connections to your business.