10 Elements of Successful Social Media Marketing (Part 1)

The current digitalisation of the business environment makes social media a vital marketing channel. If you are still struggling to market your business through this platform, this 2-part article will help you understand the 10 fundamentals of social media marketing for better results:

1. Listening

You need to listen carefully to your potential customers and understand their real needs. Target their interest groups related to your business and join in the discussions to gather more information on what they truly want from the products and services you offer.

2. Focus

Social media content that covers everything under the sun usually comes across as being too general and is unlikely to capture your audience. Focus on the area of your expertise to build your business credibility. For example, coin laundry business owners can provide laundry tips to showcase your strength.

3. Quality

It is good to post every day. However, if your content becomes repetitive and offers nothing new, your readers might just skip them. Concentrate instead on producing quality content that sparks conversations and sharing to create more connections to your business.

4. Patience

Be prepared to go the long haul to see results from your social media marketing. It is impossible to achieve success overnight. It takes time, effort and lots of patience.

5. Compounding

Once you have mastered elements 1-3, you should be able to produce amazing content. The magic happens when your online audience shares your content with their audiences via their own Blogs, Twitter, Facebook, LinkedIn, or Instagram. These shares create a compounding effect that opens more entry points to your business.

Stay tuned for part 2 of this article for more tips to up your game in social media marketing. At PLE Laundry Equipment Sdn. Bhd., we are committed to help laundry business owners grow their venture. Contact us at 016-262 2965 or 03-5633 6405 today for more information.