Strategic Branding for Your Laundry Business
Well-known products or services such as Coca Cola, Nike or AirAsia are often results of successful strategic branding. So how do you create a unique brand for your laundry business? Here are the top tips:
- Focus on your target market
The coin laundry business is a self-service model which typically appeals to urban dwellers between mid-20s to late 30s. The branding of your shop should reflect the lifestyle and taste of your potential customers. Hence, you need a fresh and modern feel to your brand.
- Highlight your specialty
Rather than telling your potential customers that you can offer what every other coin laundry operator is offering, put the spotlight on what you think you do best. Make your brand known for being a specialist in certain areas such as the best cleaning technology, the fastest washing time or the ability to handle large loads.
- Be different
You need to differentiate your brand from your competitors. Offer something unique. For example, you could build a coffee lounge within your laundry or have a play area for kids. Always emphasise your difference from your rivals to reinforce your brand image.
- Keep it simple
As you try to shape a unique brand image for your laundry operation, do not make it too complicated. Decide on one or two key messages you want to deliver with your brand and keep them clear and concise for maximum impact.
