Boosting Your Laundry Business via Video

The target customers for your coin laundry are young adults and young urban families who live and breathe the social media every day. Hence, it is easiest to connect with your target customer groups via these online platforms to attract them to your service.

 

One way is to create videos of your laundry business and post them online. For your videos to be effective in generating interest to use your service, you need to bear in mind the following tips:

 

Short and Concise

Your target customers typically have short attention span. Short videos of 2-3 minutes work best. You could start with an introductory video to highlight the best features of your laundry shop. All your videos should convey a clear message. Keep it short and sweet.

 

Value-added Tips

You want to build a reputation for your laundry business as a laundry expert. Videos about useful laundry tips is a good way to start. Some of the pro tips could include how to remove food stains or easy way to fold your clothes. A live demonstration at your laundry shop would also increase the credibility of your operation.

 

Get Creative

One of the best ways to grab attention is humour. Doing laundry might be an everyday routine but it doesn’t have to be boring. Make your laundry videos fun and entertaining. Share funny stories about laundry and get creative with your presentation. Chances are your viewers will remember your shop better with a funny video and might end up dropping by just to check out your place.

 

A good video engages its target audience by entertaining, informing and educating them at the same time.

Need more guidance to take your laundry business to the next level? Get professional advice from PLE Laundry Equipment Sdn. Bhd. Contact us at 016 – 262 2965 or 03 – 5633 6405 for an appointment today.

Are You Built for Success?

Do you have what it takes to succeed as a coin laundry entrepreneur? Here are three traits commonly found in successful entrepreneurs:

 

  1. Love What You Do

Building a successful business takes a lot of time and effort. As a self-service laundry owner, you might not need to personally man the shop but there are plenty of other matters to attend to such as the marketing, accounting and strategic planning of the business. The focus and drive to juggle all these aspects of the business take real passion. As Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

 

  1. Power of Positivity

Making plans is easy, but putting them to action and seeing them through takes more than just empty talk. Any business will present its own set of risks and challenges. The difference between a successful one and a failed one is often the owner’s optimism about the future. You can only succeed when you set goals for your laundry operation and do everything you can to reach those goals through positive thinking.

 

  1. Think Out of the Box

All self-service laundry businesses basically offer the same service to their customers. Hence, the key to stand out from your competition is to get creative. You really need to understand your target customers’ needs and offer them something that no other businesses are offering to capture their loyalty. For example, if your target market niche is young adults between 20 to 35 years old, a nice little cafe lounge in your premises for your customers to chill out while they wait for their laundry will definitely amp up your shop’s appeal.

 

Achieving success in a new business is not an easy feat. A reliable and reputable business partner can provide the much-needed support to help you achieve success.

PLE Laundry Equipment Sdn. Bhd. is committed to helping entrepreneurs make it in the laundry business. Contact us today at 016 – 262 2965 or 03 – 5633 6405 for a consultation.

Strategic Branding for Your Laundry Business

Strategic Branding for Your Laundry Business

Well-known products or services such as Coca Cola, Nike or AirAsia are often results of successful strategic branding. So how do you create a unique brand for your laundry business? Here are the top tips:

  1. Focus on your target market

The coin laundry business is a self-service model which typically appeals to urban dwellers between mid-20s to late 30s. The branding of your shop should reflect the lifestyle and taste of your potential customers. Hence, you need a fresh and modern feel to your brand.

  1. Highlight your specialty

Rather than telling your potential customers that you can offer what every other coin laundry operator is offering, put the spotlight on what you think you do best. Make your brand known for being a specialist in certain areas such as the best cleaning technology, the fastest washing time or the ability to handle large loads.

  1. Be different

You need to differentiate your brand from your competitors. Offer something unique. For example, you could build a coffee lounge within your laundry or have a play area for kids. Always emphasise your difference from your rivals to reinforce your brand image.

  1. Keep it simple

As you try to shape a unique brand image for your laundry operation, do not make it too complicated. Decide on one or two key messages you want to deliver with your brand and keep them clear and concise for maximum impact.

Building a strong brand takes commitment. If you need advice on brand strategy for your laundry operation, PLE Laundry Equipment can provide the necessary support. Contact us at 016 – 262 2965 or 03 – 5633 6405 for a comprehensive business consultation.

Why Does Your Laundry Business Need a Marketing Plan?

Why Does Your Laundry Business Need a Marketing Plan?

You have just opened your first coin laundry shop. You might think it is easy to do your own online marketing by posting a few photos of your business on Facebook or Instagram, or spread the word through friends and family for free. After all, you may think that you’re just a small business, do you really need a marketing plan? Here’s how you can benefit from a good marketing plan:

  1. A Structured Guide

A well-laid marketing plan outlines the unique selling point of your coin laundry. It also clearly identifies your target market, marketing goals, timeline for achieving each goal, marketing strategy and budget.

  1. Keeps You Focused

Based on the detailed plan, you can remain focused on your marketing goals. When running a coin laundry, it is easy to be distracted with the many things that need to be done on a daily basis. A good marketing plan serves as a reminder of what is important for your business.

  1. Monitors Your Budget

Maintaining a healthy cash flow is vital for the survival of any small business. With a marketing plan, you can easily keep track of how much to spend on various marketing efforts.

  1. Getting Results

When nothing is written down, it is easy to lose sight of what you want to achieve for your business. You will also tend to postpone your marketing efforts. A plan outlining the timeline of what needs to be done to market your business deters procrastination.

  1. Measure Success

It is important that your marketing efforts yield the results you desire. The plan will enable you to gauge how successful your marketing was. It also provides useful insights for future marketing.

A man without a plan is a man without direction, so is a business. A marketing plan will definitely help to optimise your marketing investment for your coin laundry business.

Make the first step to owning a coin laundry business today. For professional advice on your laundry business, contact PLE Laundry Equipment Sdn. Bhd. at 016 – 262 2965 or 03 – 5633 6405 for a comprehensive business consultation.

Laundry Business: Franchise or Startup?

Laundry Business: Franchise or Startup?

If you’re planning to go into the coin laundry business, you can either build your business from scratch or opt for a franchise model available in the market. The following are pros and cons of the two options to help you decide on what suits you best:

Franchise Laundry Business

Pros

  • Proven system with high success rate, training and ongoing support provided by franchisor to get your coin laundry up and running
  • Instant brand recognition, the business is ready and waiting for you to start, you do not need to worry about building brand awareness

Cons

  • High cost, securing a franchise usually involves a high entrance fee and ongoing monthly or annual fees to keep the business
  • No freedom, you can’t change the store decor, the way you operate the business or anything in a franchise system

Startup Laundry Business

Pros

  • Creative license – you can innovate on your own ideas to run the business; the type of machines you need, store layout and even include value-added services such as coffee bar or kids’ play corner
  • Professional freedom – you can pick the location of your store and choose the opening hours that suits your business

Cons

  • High failure rate – 25% startups fail within their first year; high risk with no external support or prior experience

It is best to evaluate the options available based on your capital and how much risk you’re willing to take. You can also seek advice from PLE Laundry Equipment Sdn. Bhd., a professional laundry equipment supplier with decades of industry experience.

Contact PLE Laundry Equipment Sdn. Bhd. at 016 – 262 2965 or 03 – 5633 6405 for a comprehensive business consultation before you choose the right business model for your coin laundry business.

Make Your Laundromat Dream a Reality

Make Your Laundromat Dream a Reality

Have you been talking about owning a coin laundry business for years? All talk and no action will get you nowhere. These 4 steps will help make your coin laundry dream a reality:

Step 1: Reexamine Your Priorities

If you are really serious about becoming a laundry business entrepreneur, your priorities in life should reflect this dream. Start to live your life with only one purpose – to open your own coin laundry operation. All the decisions you make from this point forward is to facilitate your efforts to make your dream come true.

Step 2: Device an Action Plan

Now that you have the end result in mind, you need to work backwards to create an action plan which will lead you to your ultimate vision. Your plan should include mini goals along the way such as finding a suitable location and sourcing for a laundry equipment vendor. Achieving each mini goal will keep you motivated towards realising your dream.

Step 3: Check Your Progress

With a detailed plan in place, you can see clearly what needs to be done. Set deadlines for each mini goal and review your plan as you hit each milestone. If you stumble on obstacles along the way, stay focus on solving the problems. Such a structured approach will help you achieve your mission in no time.

Step 4: Seek Reliable Support

You don’t have to do this alone. It is best to seek advice from professionals such as PLE Laundry Equipment Sdn. Bhd. A good advisor can provide the support you need to achieve your goal faster by minimising the mistakes you may make.

It’s time you take charge of your future. Make the first step to owning a coin laundry business today. Contact PLE Laundry Equipment Sdn. Bhd. at 016 – 262 2965 or 03 – 5633 6405 for a comprehensive business consultation.

Women in the Laundry Business

These days, many women are exploring the entrepreneur frontier. Popular types of businesses include online retailing and food catering. However, has anyone considered a self-service coin laundry business? Here’s why a laundry business would be perfect for a woman:

women-in-the-laundry-business-2Work Flexibility

Most corporate jobs require workers to work a fixed number of hours even for part-time positions. As a laundry operation owner, you have the freedom to manage your time.

 Work-Life Balance

Long hours at the office can affect your health and your family life. With good time

management, you can spend minimal hours at your self-service laundry operation and devote more time to yourself and your family while still getting a steady income stream.

 A Woman’s Touch

A coin laundry may be a self-service operation, but the owner still needs to interact with customers regularly to build loyalty. Women are generally perceived to have better customer service skills, and would do great at building rapport with customers.

 Nurture Your Ambition

The laundry business is a non-seasonal, low economic risk operation which requires minimal labour. An increasing demand for such services in the urban areas promises great potential. Hence, it is the best option for ambitious women to start out in the business world.

The coin laundry business offers time flexibility and a steady income stream for women who want to spend more time with their families and still maintain their financial independence. It is also an ideal choice for women who seek a promising business model.

PLE Laundry Sdn. Bhd. is equipped to help anyone who wants to own a coin laundry business. Contact us at 016 – 262 2965 or 03 – 5633 6405 for a comprehensive business consultation.

Maximising Yr Coin Laundry Operation Efficiency

A coin laundry business may be a self-service operation; there is still important work that needs to be done by the owner to keep the business running smoothly. Here’s what you can do to maximise efficiency:

Work with a Checklist

Always have a list of important things that needs to be done when you visit your laundry shop such as examining the machines, checking on laundry inventory and cash collection. Ticking off the tasks from the list will ensure that you don’t miss anything during your time at the shop.

Delegate

You could consider hiring part-time staff to take care of the store. They can help you with simple maintenance work such as keeping the store clean or stocking laundry inventory. You will be in danger of burnout if you try to do everything on your own especially when you are running a 24×7 laundry operation. Give yourself a break at least one day a week to rejuvenate your mind and body. Maintaining your health is crucial for the longevity of your business too.

Regular Maintenance

Keeping your laundry machines in tip-top condition will ensure that your business does not suffer from any down time. You should work with your equipment supplier to perform regular maintenance work on your machines to minimise the risk of unexpected break-downs.

maximising-yr-coin-laundry-operation-efficiency-2Like any other businesses, running a laundry business requires proper planning and time management to maximise operation efficiency which will lead to profitability. A well-run laundry business will provide a steady income stream while you enjoy time flexibility as the owner.

PLE Laundry Sdn. Bhd. is equipped to help anyone who wants to own a coin laundry business. Contact us at 016 – 262 2965 or 03 – 5633 6405 for a comprehensive business consultation.

Continuous Learning to Success

Many people enter the laundry business with no prior experience in the industry. In these cases, those who succeed will be those who are willing to learn about the business from scratch. There are many ways to gain knowledge about the business and industry:

 

 Consult with the Experts

 

Before you plunge into the business, you need to learn about the industry as much as you can. The best way to do this is to consult with your local laundry equipment suppliers such as PLE Laundry Sdn. Bhd.. A good consultant is a wealth of information and great support.

 

Training Programmes/Books

 

While a coin laundry may be a self-service operation, you still need to learn the basics of managing a business including marketing and finance. You also need to transform your mindset to successfully run your business. Participating in relevant training programmes and studying books on the various subjects would be a good start.

 

Events & Exhibitions

 

The laundry business is very much technologically driven. You need to continuously update your machines to offer the best services to your customers and maintain your competitive advantage. One way to keep abreast on the latest developments in the industry is to attend related events and exhibitions which showcase the latest technology and models in the laundry business.

In order to succeed in any business including the laundry operation, you need to be committed to life-long learning in all aspects of the business. When you apply the knowledge you’ve learned, you can continue to grow your business.

Want to know how to run a successful coin laundry business? Contact PLE Laundry Sdn. Bhd. at 016 – 262 2965 or 03 – 5633 6405 for a comprehensive business consultation.

Be an Entrepreneur, Not a Laundry Operator

The success of a business very much depends on the mindset of its owner. The same principle applies to a laundry shop. You will only succeed when you start treating your operation like a business, and act as an entrepreneur instead of just someone running the shop. This is how you should operate your laundry business as an entrepreneur:

  1. Set Clear Goals:

It is important to set clear goals for your laundry business to optimise profit and operation efficiency. It can be number of customers or total sales per month. Every decision you make for your daily laundry operation should be aimed at achieving these goals.

  1. Keep Updated:

Technology in the laundry business is always evolving. In order to maintain your operation’s competitive edge, you should continuously seek to update the machines used in your laundry shop to provide the best service for your customers.

  1. Regular Review:

You should review all aspects of your operations regularly. These assessments help to identify the areas of improvement such as machine performance, customer comfort, and shop cleanliness and maintenance.

  1. Explore New Ideas:

Always find ways to differentiate yourself from the other laundry operators. Offer your customers something extra such as coffee bar or entertainment lounge to enhance their laundry experience. These unique ‘extras’ will help secure your customers’ loyalty.

If you behave like a laundry operator, you would just be going through the motions of running a laundry shop. However, if you start thinking and acting like an entrepreneur instead, your actions will lead to the enhancement and ultimately the success of your laundry business.

Be a successful laundry entrepreneur today. Contact PLE Laundry Sdn. Bhd. at 016 – 262 2965 or 03 – 5633 6405 for a comprehensive business consultation.